自动化营销

Provide your customers with personalized, relevant, perfectly timed content through multiple channels using just one solution

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营销自动化定义

借助营销自动化，企业可以跟踪客户数据并采取行动。根据客户是谁，以及他们关心什么，在微信服务号、电子邮件、社交营销和销售渠道中，设置自动化流程。这使营销团队能在恰当的时间，向合适的客户传递他们需要的信息。企业通过营销自动化，用个性化的营销手段为客户打造友好的体验，让客户能及时接收到他们需要的东西，得以加深客户对企业的品牌认知，并使其产生对产品及服务的认可。
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Personalize Customer Experiences Using Data

精细化筛选精准客群

采集全面的用户属性、线上线下行为记录，通过线索属性、行为等维度细分客户群。

在全渠道的线索中，按照多类维度组合筛选出目标人群包，制定自动化策略进行触达。

Automation

使用流程模型，配置自动化工作流

涵盖客户购买旅途的各个阶段，白角犀提供不同的自动化流程模型。

营销自动化支持调取内容、微信模板消息、短信、邮件等支持，配合工作流执行营销任务。

Identify Target Audience via Segmentation

Allow our AI-based technology to divide your clients into segments based not only on demographics but also on personal interests and needs. Then, present each group with content that its members will love.

Discover trends shared by many or only a few of your clients that would be impossible to identify manually and use your findings to facilitate your marketing processes and boost your conversions.

Omnichannel Campaign

Design Omnichannel Campaign Journeys

Use our marketing automation tools to fill out your customer journeys with immersive, cross-channel experiences and stimulate your clients to get from one touchpoint to the next.

Influence customer behavior with single, dynamic, and triggered campaigns and try out many different scenarios (A/B testing) to find the best way to present your offers and marketing content.

Customer Lifecycle Management

Increase CLV through
Customer Lifecycle Management

Nurture your customers thoughout their entire lifecycle – from acquisition, through first purchase and becoming a customer to building a strong relationship based on loyalty - to drive your sales funnel conversion and boost profits.

Have our platform create a customer profile the moment a contact performs their first action and let it keep updating the database over time automatically to help you learn more about your clients' needs.

KPI Reporting

Make Better Decisions
Thanks to KPI Reporting

Receive detailed reports and campaign statistics in real-time to find out whether your actions genuinely translate into better business results - and, if so, by what margin.

Track message delivery and verify whether a given contact has completed an action you wanted them to perform. Run reactivation campaigns to prevent customer churn and boost your e-mail statistics.